The Evolution of Car Advertising

August 4, 2011 · 0 comments

Advertising new cars has certainly changed over the years. Generally there are features which are most commonly included in advertisements for each period of automotive evolution.

Probably in the early days of the horseless carriage it was new technology like electric start and disc brakes and the like.

There was probably a period before the safety police came along where performance was a common selling point in advertisements.

In the recent past there has been a lot of emphasis on safety features and fuel economy.

Recently things have moved towards technology and entertainment. Features like touchscreens, and USB connectivity are some of the more often touted equipment.

However, a recent Nissan advertisement takes the cake... Do they think we care about the engine, fuel economy, number of airbags or whether it has Bluetooth? No! They are focusing their efforts on the market segment that wants their car instrument panel to say "Happy Birthday" to them!

If you can't live without this feature, may I suggest you go and get yourself a 2011 Nissan Micra.

Nissan Micra K13
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